When you need to find a product or service, where do you typically start? If you are like most people, you probably start by Googling it. In 2021, Google accounted for just over 70% of all global desktop search traffic. On the first page alone, the first five organic results account for 67.6% of all the clicks.

Ranking on the first page of Google is crucial to your success, however, it is extremely difficult to accomplish. One way you can pop up on the first page of Google and get more clicks to your website is through Google Ads.

Google Ads is currently the biggest provider of search advertising on the market. Not only can Google ads gain you more website traffic, and increase your sales, but it can also help boost brand awareness.

So, how do you successfully create Google Ads? In order to set up a successful Google Ads campaign, you will first need to answer several questions and follow these steps.

•  What is your main goal?

Do you want phone calls, form fills, website traffic, or a purchase from your online store? Decide what metric you will use to determine your success.

•   What type of ad do you want to run?

There are five different types of ads you can run on Google. Search, display, video, shopping, and app ads. The best choice will depend on your marketing goals. If your goal is sales, then, a search or shopping ad will work best. If your goal is brand awareness, display ads are the way to go. If you want to advertise on YouTube, then video ads are the route to choose.

•   Who are your customers?

What is the demographic of your audience? Do you serve middle-aged, middle-class women? Or is your marketing targeted at early-20s men?

•   Where is your target location?

Where is your business located? How far of a radius around your business do you want to target? If you are an online business, where do your customers primarily live?

•   What keywords will you target?

Before you create your next Google Ad, you will need to plan out your targeted keywords. To do this, think about what keywords or search terms your customers would potentially type into Google in search of your company, products, or services.

One tool you can use to do this is Google Keyword Planner. Type in what you think customers will search and get detailed information on the number of searches made with this keyword, and the advertising competition, as well as similar searches and keyword recommendations.

•  What headlines and descriptions will you use?

For responsive search ads, you can have up to 15 headlines each 30 characters long. Additionally, you can have 5 descriptions 90 characters long. Google’s technology will choose the best headline and description to show to the consumer when they search.

•   What will your budget and bidding strategy be?

Decide how much you want to spend on your ad in a month and then divide that by the days in the month. This will give you your daily budget for ad spend.

Next, there are 7 different types of bidding strategies available. Read through and pick the option that will work best to accomplish your marketing goals.

Enhanced Cost Per Click (eCPC) – Automatically adjusts your bids (up/down) depending on if a conversion is likely or unlikely. There is also a semi-automated version of this under ‘Manual CPC’ which you can enable by checking the ‘Enhanced CPC’ checkbox. 

Maximize Conversions – Automatically set your bids to get as many conversions as possible within your campaign’s budget, but without caring about the Cost Per Conversion.

Target Cost Per Acquisition (tCPA) – Automatically sets your bids to get as many conversions as possible within your CPA goal, but with no target on volume of conversions.

Target ROAS (tROAS) – Set your bids to generate as much eCommerce revenue as possible within your target.

Target Search Page Location – Target your ad at the top of search results or onto the 1st page.

Target Outranking Share – Automatically outbid your competitors with the goal to appear above their ads.

Maximize Clicks – Automatically get the most clicks possible out of a certain budget.

•  What extensions do you need to set up?

Setting up extensions will help you get more clicks and thus more conversions on your Google ad. You can add your business’s phone number, sitelink extensions to different pages of your website, and call out extensions to bring certain features to the consumers attention.

These are the basic steps to setting up a successful Google ad for your business. The great thing about Google ads is once they are set up, Google will do the rest of the work for you, showing your ads to the people most likely to click and convert, based on its massive database of information.

Do you still need help setting up and running your Google Ads? Contact our team here at Clear Vision Media today!