The competition in the hospitality industry is fierce, especially for small, individual hotels. In order to be successful, hotels must find a way to stand. To survive in the hospitality industry, having a solid marketing strategy is essential. 85% of travelers use mobile devices to book travel activities, proving how important a strong online presence really is. Clear Vision Media has an extensive portfolio of work within the hospitality industry and we want to give you some tips on how to make your hotel as successful as possible!
A Strong Brand
As a small business, building your brand allows you to build your reputation and gain trust with customers. To accomplish this, you first need a branding guide, which includes your logo, brand colors, typography, and brand photography. This will help keep your brand’s look, mood, and tone consistent across all platforms, even when you have a team of people working on different things.
If you need help establishing a brand and identifying what your big-picture marketing goals should be, schedule some time with our project manager here at Clear Vision Media! With your free consultation, our project manager, Dan, will talk with you about your business, help you identify your brand, and give you a proposed marketing strategy. Schedule your consultation today!
Social Media Engagement
Almost all tourists below the age of 34 turn to Facebook for suggestions before finalizing a booking. 40% of this same age group also prioritized how Instagram friendly a location was before booking it. This makes social media an amazing platform for anyone in the hospitality industry. Focus on gaining more engagement via social media, and you will definitely see an increase in bookings!
Well-Designed Website
When people visit your website, they form an opinion of it in 0.05 seconds. In order to make a good impression, you must have a well-designed, user friendly website. As more and more individuals visit websites using their mobile devices, websites which are optimized for mobile are by far outperforming those that are not. Plus, having an online booking system set up can make it even more convenient for your guests to stay with you. Starting a website is easier than ever, with platforms like SquareSpace, Wix, and WordPress if you plan for a DIY approach. Or, if you’d rather leave it to the professionals, Clear Vision Media would be more than happy to build you the website of your dreams!
Organic SEO
The first page of search engine results receives 90% of all traffic, which means for your hotel to be found, you need to rank well on Google and other search engines. Search engine optimization (SEO) can help your website rank better and drive more traffic to your website. Blogs are a great way to increase your SEO. In fact, companies that publish 16 or more blog posts per month receive nearly 3.5 times more traffic than other companies. More website traffic means more bookings for your hotel. Writing blogs, while fun, can be time consuming. If you don’t have the time to spend doing research on how to write a good SEO blog, let Clear Vision Media do it for you! Take a look at our blog page for some examples of our work and contact us today for pricing!
Promotional Videos
Quality video is an amazing resource that is extremely versatile. You can post it to your website, social media, add it to your email campaigns, and more! People are 10 times more likely to engage and share a video on social media and a video on your website will increase the likelihood of appearing in the first page of Google search results by 53 times. Clear Vision Media’s team has over 30 years of combined expertise in creating captivating, meaningful, and unique videos to increase engagement from your audience! View our hospitality video portfolio now and schedule your shoot today!
Virtual Tour
When you have a location-based business, customers want to know in advance what it will be like to stay at your hotel. Virtual tours are an amazing tool which allow customers to see and experience your location without leaving the comfort of their home. They are also very versatile and can be used on your website, social media, and Google My Business. Take a look at Clear Vision Media’s portfolio of virtual tours and schedule yours today!
Email Campaign
More than 50% of U.S. users check their personal email more than 10 times per day. It is also, by far, their preferred means of receiving brand updates. This makes email marketing a great way to reach new and existing customers. Creating email campaigns is easier than ever with a variety of email campaign software options available. Emails are a great way to share news with past visitors and encourage them to book again. You can also encourage email sign-ups and additional bookings by sharing email-only deals! The possibilities are endless with email marketing. Contact Clear Vision Media today to begin your email marketing journey.
Google My Business
Claiming and updating your Google My Business provides the most up to date information about your business to customers. This helps build trust and credibility in your business, and is also a major factor in boosting your organic SEO. When people type a service they are looking for into Google, you want your Google My Business to pop up right away.
Now that you know about these basic tools, you’ll be able to market your hotel effectively, making sure previous guests return and new guests become regulars. Trying to run your business while also marketing it can feel immensely overwhelming. If you need help with your marketing strategy, we offer several marketing packages designed specifically for hotels and any hospitality-based business.
