If you are starting or currently running a gym or fitness center, you know the competition is fierce. There are dozens of other businesses just like yours trying to get the upper hand and draw in new customers. Marketing your fitness center or gym is no easy task, and even knowing where to start can be a challenge. However, with a few simple tips from Clear Vision Media, success is easily attainable!
Find Your Niche and Audience
Over 1 in 5 Americans belong to at least one health club or studio in the U.S. This means the fitness market is huge and filled with tons of opportunity, you just have to find your space in it. Think about what you have to offer that sets you apart from other gyms, and what audience you want to attract. Research the demographic for the service you offer. For example, if you offer yoga classes, you will want your marketing to target women between the ages of 30-49. Finding your niche and making your marketing efforts more targeted will attract the exact clientele you’ve been hoping for.
If you’re not sure who your niche should be, schedule some time with our project manager here at Clear Vision Media! With your free consultation, our project manager, Daniel, will talk with you about your business, help you identify your niche, and give you a proposed marketing strategy. Schedule your consultation today!
Focus on Retention
In 2019, The Global Health & Fitness Association (IHRSA) found that 50% of all new gym members quit going within 6 months. This means that holding on to your current members is critically important to the success of your fitness center. The same study found that 50% of gym members continue to keep going because they like the location. That being said, it is also important to keep your fitness center in top condition and offer tons of benefits to your members. Doing this will not only attract new members, but will keep your current members happy and engaged with your business!
Keep your members excited about coming to the gym with creative marketing techniques like featuring your members on your Facebook page, or by providing a new meal plan program they can’t find elsewhere. Since you’ve already identified your niche, try to think of some content that will continue to engage them and attract even more new members!
Social Media
Social media can be a very valuable tool when marketing your fitness center and gives you the opportunity to target new audiences. 75% of Instagram users take action, such as visiting a website, after viewing an advertisement on Instagram. Curate, post, and promote engaging content on your social media by advertising things both current and new members will be interested in. Creating a solid social media marketing strategy can really help your gym take off.
Video
Video continues to grow as an absolutely essential marketing tool. In fact, 64% of consumers make a purchase after watching branded social videos, proving how effective video marketing is. Video is also extremely versatile, as you can propagate a video to your website, YouTube channel, social media, and email campaigns. Check out a great example of a fitness marketing video made by Clear Vision Media!
Email Campaigns
Email campaigns are a great way to reach potential customers, and keep current members engaged. There are tons of different software options available for creating appealing email templates, as well as gathering and organizing email addresses. As long as your emails have strong, valuable content which will encourage users to open them, this can be a very successful way to market yourself.
User Friendly Website
Website design is the main factor for 48% of users when they determine the credibility of a business. Having a user friendly, well-designed website is critical to the success of your gym or fitness center. Your website also needs to load quickly, within seconds, or users will get distracted and go elsewhere. There are many different platforms like SquareSpace, Wix, and WordPress, which can make it easier than ever before to build your own website. Or, if you’d rather leave it to the professionals, Clear Vision Media would be more than happy to build you the website of your dreams!
Google My Business Listing
Claiming and updating your Google My Business provides the most up to date information about your business to customers. This helps build trust and credibility in your business, and is also a major factor in boosting your organic SEO. When people type a service they are looking for into Google, you want your Google My Business to pop up right away.
Virtual Tours
If you have a location-based business, like a gym or fitness center, a virtual tour can allow people to visit your location and see all you have to offer without ever leaving their home. This invites people in and keeps them engaged. Virtual tours can also be used on your website, Google My Business, social media, and more. Take a look at some of Clear Vision Media’s Virtual Tours!
SEO Optimization
When people search for your business or the services you offer, you want them to be able to find you quickly. Search engine optimization (SEO) involves improving your website so it will rank well on search engines like Google, making it easier to find your website. Blogs are another great way to increase your SEO as well, as they can help you rank for different keywords.
Now that you know about these basic tools, you’ll be able to market your gym or fitness center effectively, keep current members, and gain new ones! Trying to run your business while also marketing it can feel immensely overwhelming. If you need help with your marketing strategy, Clear Vision Media offers several marketing packages designed specifically for gyms and fitness centers. Check out Clear Vision Media’s portfolio and different packages here.
