Why is video marketing important for your business?
Video marketing has quickly become the content strategy leader in the marketing world. Find out why it’s so important and how you can get started today.
The written word has long been the standard for marketing communications, but in recent years video has taken over as the go-to medium. And it’s not hard to see why – video is an incredibly powerful way to communicate with your target audience.
Power of making video marketing – 68% of people prefer to learn about new products via video instead of reading, according to Wyzowl’s survey results.
An average of 45% of people watch more than an hour of Facebook or YouTube videos a week, making videos an extremely valuable resource. Videos are the perfect way to forge a deeper connection with your customers
Video is highly engaging and can capture attention like no other medium. It’s also very versatile – you can use video for everything from product demonstrations to customer testimonials, brand awareness campaigns, and even sales pitches.
But don’t take our word for it – here are four reasons why you should start using video marketing for your business:
1. Video Is More Engaging Than Text
It’s no secret that people are more likely to watch a video than read a block of text. Studies have shown that video is up to six times more likely to be watched than text is to be read.
This is because the video is a much more engaging medium than text – it’s more visually stimulating and can hold attention for longer periods.
2. Video Is More Versatile Than Text
As we mentioned before, video is also much more versatile than text. With video, you can communicate your message in a variety of ways – through product demonstrations, customer testimonials, brand awareness campaigns, and even sales pitches.
This versatility makes video an ideal marketing tool for businesses of all sizes and in all industries. No matter what type of business you have, there’s a good chance that video can help you achieve your marketing goals.
3. Video Is More Likely to Go Viral Than Text
If you’re looking to reach a large audience with your marketing message, then video is the way to go. Studies have shown that videos are much more likely to go viral than text-based content.
This is because people are more likely to share videos that they find interesting or entertaining. So if you want your marketing message to reach a wide audience, make sure it’s in video form.
4. Video Is More Effective Than Text at Generating Leads
Finally, video is also more effective than text at generating leads. One study found that businesses that use video in their marketing campaigns are 53% more likely to generate leads than those that don’t.
This is likely because the video is such an engaging and versatile medium. It’s able to capture attention and communicate a message in a way that text simply cannot.
Did you know videos can make you some serious money? Adding a product video on your landing page can increase conversions by 80%. And including a video in an email can lead to a 200-300% increase in click-through rates!
If you’re not already using video as part of your marketing strategy, then now is the time to start. With its high engagement and conversion rates, video is quickly becoming the go-to medium for businesses of all sizes.
Are you or your Business struggling with video making? We can help! Clear Vision Media is a full-service video production company that specializes in creating high-quality videos for businesses. Contact us today to learn more about our services and how we can help you achieve your marketing goals.
