Why Video is Essential for Chambers of Commerce and Tourism Bureaus
Here at Clear Vision Media, we love creating video projects in partnership with Chambers of Commerce and local tourism bureaus. As businesses rapidly move online, video is becoming an increasingly effective means of communication. In fact, 85% of all internet users in the United States watched online video content on a monthly basis. Here is why video is especially important for Chambers of Commerce and businesses in the tourism industry.
Increase Engagement
If you want to raise brand awareness and keep customers engaged, video is the way to go. Viewers claim they retain 95% of a message when obtained via video. If you are looking to educate potential customers on your products and services, then video is the way to go. Video is a great way to spread awareness and build your brand, bringing up your sales, and gaining new customers.
Connect to The Community
Chambers of Commerce are the hub of community businesses and provide tons of resources which allow local businesses to grow and thrive. Visual storytelling is a powerful medium. It can bring to life what an organization offers in new and inspiring ways. Informing potential customers of the individual stories of business owners and members builds up the community spirit and draws new people to visit the area.
One powerful example of this has been Clear Vision Media’s project with the Syracuse-Wawasee Chamber of Commerce. Clear Vision Media created a community video showcasing the chamber members, industries, and community of Syracuse, IN. As a result, this community video has created community pride and offered a marketing opportunity to local businesses.
Promote Your Local Businesses
93% of brands got a new customer because of a video on social media, meaning video has a huge return on investment. If you are looking for an effective way to market your business, video is a fantastic tool. You can use video on your website, social media, in advertising, and more, making it a very versatile asset. If you are a tourism bureau looking to extend your reach and engage more people, video is a great asset.
We have worked with the Steuben County Tourism Bureau for several years and created tons of videos for them. They have used these videos on their YouTube channel, in Google ads, on their website, on their social media, and more. Their videos have gained tens of thousands of views, with their most viewed YouTube video raking in 59k views. Clearly, video is a great way to engage customers and extend your reach.
Tell Your Story
Video allows you to show off your business’s location, personality, and tell your story. Potential customers enjoy seeing an actual person at the business and will be able to connect to the content. Visual media like video allows you the opportunity to connect with your customers from the comfort of their own home and show them why they should buy from you. Video is especially important to location-based businesses in the tourism industry, as it allows you to show off the area.
In conclusion, video is an amazing tool to build community for Chambers of Commerce, and an amazing tool to show off a location-based business in the tourism industry. It will help you build engagement, connect to the community, and promote your business. Video is shown to have a great ROI, boosting sales and bringing in new customers. If you are interested in video production, Clear Vision Media can help you! We have partnered with many Chambers of Commerce, and small local businesses in the tourism industry. Contact us today and see what we have to offer!
