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Lancer Craft Boats ACS Case Study

Clear Vision Media Executes Successful Strategy to Promote Lancer Craft's Campaign to Benefit the American Cancer Society
Lancer Craft Boats

Clear Vision Media: Handling Press Releases and Media for Lancer Craft Boats’ Charitable Endeavor to the American Cancer Society

In the realm of public relations, a well-executed press release can generate significant attention and support for noteworthy causes. A great graphic can catch the eye and motivate action among the reader. An optimized website can increase foot traffic and customers to a business.

 We are extremely proud that our agency, Clear Vision Media, recently partnered with Lancer Craft Boats for an inspiring initiative. Lancer Craft Boats donated their first boat for a charity auction where 100% of the proceeds will benefit the American Cancer Society.

Executing a Press Release

When drafting the press release for Lancer Craft Boats’ charitable auction, at the 2023 Barrett-Jackson Las-Vegas Auction, we coordinated and wrote the press release, targeting media outlets with a strong alignment to both the event and the American Cancer Society. By leveraging our extensive network and collaborating with reputable press release distribution services, Clear Vision Media was able to ensure maximum reach and coverage for the charitable auction, amplifying its potential impact and garnering widespread attention. By partnering with Clear Vision Media, organizations can trust that their charitable endeavors and important messages will be effectively communicated to the press and the public, generating the desired impact and support for their cause.

Orchestrating an Impactful Media Campaign

As an agency, we at Clear Vision Media leave no stone unturned in assembling a compelling media kit. By providing media professionals with a comprehensive resource, we made it easier for journalists to cover the event, resulting in greater media attention and support. We ensured that the media page had accurate and up-to-date contact information; furthermore, Clear Vision Media facilitated effective communication between the press and the event organizers, maximizing the potential for media coverage and support.

Clear Vision Media also played a pivotal role in ensuring compelling video footage will be captured at the auction. We recognize the importance of visually engaging content in generating interest and emotion among viewers. This will continue brand awareness for both Lancer Craft Boats and the American Cancer Society by leaving a lasting impression on the audience.

The Importance of Optimizing Your Website

Additionally, Clear Vision Media optimized the website for increased foot traffic resulting from their national press release. By enhancing the Lancer Craft Boat website visibility and accessibility through search engine optimization (SEO) techniques, we ensured that interested parties, including potential bidders, supporters, and media professionals, could easily find information about the auction. The increased web traffic facilitated broader awareness, participation, and ultimately, greater success for the charitable auction.

Event Signage and Graphics

Clear Vision Media’s expertise in graphic design played a pivotal role in driving the success of Lancer Craft Boats’ charitable auction, benefiting the American Cancer Society. Our graphic design team created stunning graphics for social media campaigns, captivating online audiences and building awareness for Lancer Craft Boats’ charitable auction. By leveraging visually striking images, attention-grabbing layouts, and compelling messaging, we designed graphics that resonated with the target audience, encouraging them to engage, share, and spread the word about the event. These graphics became powerful tools in amplifying event awareness and generating excitement among potential bidders, supporters, and media professionals.

In addition to social media graphics, our graphic design team crafted remarkable event signage that showcased the purpose and impact of the charitable auction. Clear Vision Media’s graphic design expertise extended to creating brochures and incorporating QR code signage at the auction. These materials served as valuable resources, providing attendees with comprehensive information about the event, the cause it supported, and how they could contribute. The inclusion of QR codes allowed for seamless access to additional online content and donation platforms, facilitating a streamlined and convenient experience for participants who wanted to contribute to the cause.


For more information about Lancer Craft Boats and their line of high-quality boats, please visit

https://lancercraft.com/. To learn more about the upcoming Barrett-Jackson Las Vegas Auction and view the boat’s docket page, visit barrett-jackson.com.

Media Contact: direct media inquiries to info@clearvision.media

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