Storytelling is the key ingredient which drives successful digital marketing and motivates our team here at Clear Vision Media. We aim to listen to our clients’ stories, and then translate them into a variety of media and digital marketing strategies. Read on to learn our team’s favorite marketing strategies.
Laura- Website Design
Innovative website design is one of my favorite marketing strategies because your website is often one of the first points of contact customers have with your company online. Having a well-branded, user-friendly website helps build trust for your brand with the customer and will increase their chances of buying from you or visiting your business.
Brooke- Video Creation
Video content is one of the most informative and effective means of communication from a business to their potential customers. Video content can help you forge a deeper connection with these potential customers and make them want to patronize you even more if they see not just your business but the reason or idea behind your business and give them a reason to choose you over the competition. Videos can also be used to enhance every other form of digital marketing, such as social media, website, email campaigns, and more.
Alex- Automated Marketing Campaigns
Automated marketing campaigns are becoming a must for small businesses because it creates the opportunity to keep your customers engaged without hours and hours spent doing manual marketing. Automated marketing can be as simple as an automated email that returns to a customer when they fill out a lead form giving them more information to make educated buying decisions or as complex as a 360-degree online marketing campaign that is pushing content, videos, emails, online ads and more through automated workflows. Automation in your marketing saves you time in your business and creates a more consistent pattern of messaging for your customers.
Digital marketing can help your small business grow and thrive in ways it never has before. Unlocking the huge potential of storytelling through digital marketing mediums will allow you to connect to the audience you want to become customers. Whether that’s through website design, video creation, or automated marketing, digital marketing holds tons of options and strategies for getting your customers attention.
If you want to learn more about any of these topics, contact our team today! Let us help you tell your story.
