A picture is worth a thousand words” is so overused in our everyday speech and media that its wisdom is often overlooked. To describe to someone how a place looks possesses immense artistic value in literary mediums; however, these mediums are rarely solely created for the purpose of selling a place. Relying on the average reader’s visualization based on a written description is simply too risky when adequate technology is available to provide a clear and undisputed image.Why Hotels should use Video on their Social Media Sites

The colloquialism “a picture is worth a thousand words” is so overused in our everyday speech and media that its wisdom is often overlooked. To describe to someone how a place looks possesses immense artistic value in literary mediums; however, these mediums are rarely solely created for the purpose of selling a place. Relying on the average reader’s visualization based on a written description is simply too risky when adequate technology is available to provide a clear and undisputed image.

To return to my original point, if we accept the old adage that a visual image is indeed much more immediately impactful than written description, then how much more impactful is a moving image? Using video to promote your high-end hotel allows the potential customer to envision him or herself moving in your space as the video gives them a virtual tour of the luxury that awaits them should they decide to book your hotel.

Adding a video to your website also increases the chance that your hotel will be featured on sites such as Stumbleupon or shared on social media sites such as Twitter and Facebook. In the modern world of viral videos and an abundance of travel sites, your site has a much greater chance of getting noticed if it possesses a video highlighting your hotel’s uniqueness and beauty. Those in the market for a high-end hotel expect the hotel’s website to be sleek and technologically up to date. If your website does not possess a video, your hotel could come across as less upscale than it really is.

A website containing relevant video also has a greater SEO (search engine optimization) rating. Search engine optimization refers to designing a site in such a way that it is more likely to be “clicked” on by someone searching the Internet. This is usually due to a combination of it appearing more times in a search and it appearing higher on the search list, so it is seen more quickly by a potential viewer. Relevant images, particularly videos, are one of the easiest and most effective ways to increase your site’s SEO. Also, since most search engines have a feature that allows you to look only at videos on the searched topic, adding a video to your site may generate some traffic to your site that would have otherwise been missed.

Lastly, videos cater more to the average web searcher than longer text pieces that would convey the same information. Often, people search the Internet as a break in their work or to relax at the end of the day. Thus, those searching the Internet are often not looking to read long pieces of text. Videos convey just as much information as long copy, but with the additional bonus of having a visual element that allows the viewers to imagine themselves in your hotel.